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What is Salesforce CRM? – A Beginner’s Guide

In recent years, there has been an enormous gush in Cloud Computing Technologies. There is one and only such technology which has had an immense impact on the whole world of computing domain is Salesforce CRM. During this entire blog, we will be able to introduce you to Salesforce CRM and can answer: What’s Salesforce? Why we use Salesforce? Where is Salesforce being employed? And why companies are trying to find certified people with Salesforce Certification Training?

How It All Began?

Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on an organization’s own server. Can you even imagine the time it took for companies to possess their own CRM solutions? Well, it generally takes several months or maybe years to install and configure it up and therefore the cost went up too many dollars. Even after putting in, they were extremely hard to use. What would be a feasible solution to this? I’m sure you guessed it – building affordable CRM software and leveraging it entirely online as a service. This was the foremost idea behind Salesforce. Started as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company within the world.

What Made Salesforce an immediate Hit?

The answer to the present is extremely simple, it had been Cloud Computing. Salesforce wasn’t almost a much better product at a fraction of the price. it had been about replacing the lengthy installation process and moving everything to the web. They changed the business model – no more long-term contracts or expensive licensing deals, anyone could use Salesforce with only an easy 50-dollar monthly subscription fee.

Why Salesforce?

Before we answer the question, what’s Salesforce, let us brief you about why you must choose Salesforce.

Salesforce provides you with the fastest and easiest path from Idea to App. you’ll consider building your app using Salesforce tools, instead of building the infrastructure and tools for your company. This will rescue years of your time and billions of dollars.

Salesforce customers generally say that it’s unique for 3 major reasons:

Fast – Traditional CRM software can take quite a year to deploy, compare that to months or maybe weeks with Salesforce.

Easy – Salesforce wins within the easy to use category handily. you’ll spend longer putting it to use and fewer time figuring it out.

Effective – Because it’s very easy to use and may be customized to fulfill your organizational needs, your clients will find Salesforce very effective.

Salesforce is within the cloud, so your team can use it from anywhere with access to the web.

If you’re a business that’s rapidly changing or else you are a seasoned company that’s been around for years, your business is perhaps changing too. Salesforce is totally scalable to your growth.

Salesforce seamlessly integrates with 3rd party apps. If you would like to integrate Salesforce with Gmail you’ll roll in the hay, if you would like to integrate it along with your accounting software you can also do this too. On the other hand, integration is very tough with other CRMs.

Salesforce is affordable, especially if you concentrate on its vast form of capabilities. Even start-ups, small and medium businesses (SME) can use Salesforce.

What Is Salesforce?

We hope we even have answered your question on why you must choose Salesforce. Now, let me introduce you to Salesforce CRM and answer the queries on your mind: what’s Salesforce? From tech giant companies like Google and Facebook to your nearby small and medium enterprises, all of them use Salesforce CRM services and products to resolve their problems.

Salesforce started its journey as Software as a Service (SaaS) CRM company. Salesforce now provides plentiful software solutions and a platform for users and developers to develop and distribute custom software. Salesforce.com is predicated on multi-tenant architecture. this implies that multiple customers share common technology, and everyone runs on the most recent release. You don’t need to worry about the native application or infrastructure upgrades – they happen automatically. This helps your organization specialize in innovation instead of managing technology.

List of Services and Products That Salesforce Offers?

To understand what’s Salesforce, you would like to understand the various services and products that Salesforce has got to offer and when to use them. Through Salesforce CRM, you’ll be able to access a large range of products and services in social, mobile and cloud domains.

Salesforce Sales Cloud – The Sales Cloud may be a CRM platform that permits you to manage your organization’s sales, marketing, and customer support facets. If your company is engaged in business-to-business (B2B) and business-to-customer (B2C), then the sales cloud is the service your sales team needs.

Salesforce Marketing Cloud – The marketing cloud provides you with one among the world’s most powerful digital marketing platforms. The sales and marketers in your company can use it to manage customer journeys, emails, mobile apps, social media promotions, web personalization, content creation, content management, lead generation, customer relationship, and data analytics.

Salesforce Service Cloud – The Service Cloud is a service platform for your organization’s customer service and support team. It provides features like case tracking and social management plug-in for conversation and analytics. This not only helps your clients to resolve customer problems very faster but also gives your customers access to reliable answers. Using these answers your customers can solve problems on their own which automatically increases your customer delighted.

Salesforce Community Cloud – If you would like to use the best social platform for your organization to streamline and facilitate communication among your employees, partners and customers then Salesforce Community Cloud is that the service you should opt for. you’ll use this platform to exchange data and infographics in real-time.

Salesforce Commerce Cloud – The commerce cloud enables your organization to supply seamless customer service and knowledge regardless of your customer’s location (online or in-store). It also provides for customer data integration in order that your consumers can have a far better experience. If your goal is to supply the customer with positive, engaging customer experience, Commerce Cloud is that the service you would like.

Salesforce Analytics Cloud – The Analytics Cloud provides a business intelligence platform for your organization to figure with large data files, create graphs, charts and other pictorial representations of knowledge. it’s optimized for mobile access and data visualization and may be integrated with other Salesforce clouds.

Salesforce App Cloud – To develop custom apps that will run on the Salesforce platform, you’ll use the Salesforce App Cloud. It provides you with a set of development tools that you simply can utilize to make custom applications. A few tools within the App Cloud include:

Force.com, allows admins and developers to make websites and applications into the most Salesforce.com application.

AppExchange is an online-based application marketplace for third-party applications that run on the Force.com platform.

Heroku Enterprise gives developers the ability to make apps using their preferred languages and tools.

Salesforce Thunder may be a big data and rules processing engine designed to research events and take personalized actions.

Salesforce Sandbox allows developers to check ideas in a very safe and isolated development environment.

Salesforce IoT Cloud – When your organization must store and process Internet of Things (IoT) data, you’ll utilize the service of the Salesforce IoT cloud. The platform is made to undertake massive volumes of knowledge generated by devices, sensors, websites, applications, customers and partners. On receiving this data, the platform initiates actions to offer you real-time responses.

Salesforce Health Cloud – If you’re a Health IT organization and need a CRM system that comes with the doctor-patient relationship and record management, the Health Cloud is what you would like. Through the patient profile, you’ll support one-to-one relationships by integrating information from multiple data sources.

Chatter – Chatter is an enterprise coordination platform from Salesforce that gives access to your employees to collaborate with each other. Chatter can assist you to increase productivity by connecting employees wherever they’re. It also helps in knowledge and data sharing between departments in a corporation or different organizations working together in a single platform.

Salesforce1 – Salesforce1 is that the platform which enables you to develop application and exchange data via Application Programming Interface (APIs). APIs ask prebuilt programming code components.

For further more information about Salesforce products, contact us to get a FREE demo and consultation.

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